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GMGT 715

Business Policy

GMGT 715 -- Business Policy is the former capstone course in the pre-2000 MBA curriculum at the A.B. Freeman School of Business at Tulane University. The course covered firm performance (EVA, MVA, TRS), external analysis (5 Forces, macroenvironment), internal analysis (resource-based view, process perspective), operations-level strategy (BPR, TQM), business-level strategy (low cost/differentiation/focus), corporate-level strategy (M&A, restructuring), hypercompetitive strategy, structure and control, leadership, and competing on the edge (high velocity industries).

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[GMGT 715 Syllabus]

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