GMGT 715 -- Business Policy is the former capstone course in the pre-2000 MBA curriculum at the A.B. Freeman School of Business at Tulane University.
The course covered firm performance (EVA, MVA, TRS), external analysis (5 Forces, macroenvironment), internal analysis (resource-based view, process perspective), operations-level strategy (BPR, TQM), business-level strategy
(low cost/differentiation/focus), corporate-level strategy (M&A, restructuring), hypercompetitive strategy, structure and control, leadership, and competing on the edge (high velocity industries).
. Download the GMGT 715 Syllabus in Adobe Acrobat PDF format
View the GMGT 715 Syllabus in HTML format